“Our consultancy time with Rachel was transformational. Her skills helped me begin the complex journey of optimising our organisation's messaging. From building new personas and style guides to analysing the current website navigation and page layouts, Rachel took a holistic view of all the different areas of our work. I love Rachel's way of working – we were always in communication and often co-worked, which helped me understand the thinking behind the changes and taught me a huge amount. At no point did I worry about stepping on Rachel's toes; she really did become one of the team! I learnt so much from the process, and I'm confident that I can map the rest of the messaging optimisation journey - thanks to Rachel's guidance. I can't wait to work with Rachel again!